12 months.
Every donor centre.
One caravan.
The Bloody Good Tour
From a road trip to a movement
It started with a caravan.
Simmo Braun, dad of three and committed plasma donor, packed up the family and spent twelve months on The Bloody Good Tour. They visited every Lifeblood donor centre in Australia, and Simmo donated plasma every two weeks along the way.
The tour ended. The mission didn't. It's now Bloody Good Humans, a national team of everyday Aussies proving that giving blood is the easiest heroic thing you'll do all year.